I love this product mostly because it makes me feel great but also it fits in with my hectic lifestyle. As a new mom who also works full-time I was looking for a protein that I could use on the go and also didnt have a bunch of ingredients I couldn’t pronounce. Case specific is just what I needed! I can mix it in a smoothie in the morning and drink it while I care for my baby and have a nutritous and filling breakfast. I highly recommend !